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Mobile App Development

App Store Rejection: Common Reasons and How to Avoid Them

R
Rohan Mehta
|
23 Aug, 2026
|
6 views

App Store and Play Store reviews aren't random — most rejections fall into a handful of predictable categories that are avoidable with the right prep.

Incomplete or misleading metadata

Screenshots that don't match actual app functionality, vague descriptions, or missing privacy policy links are among the most common rejection triggers. Reviewers check that what you advertise matches what the app actually does.

Broken core functionality on review

If a reviewer can't complete your core user flow — often because a test account wasn't provided or a feature requires payment they can't make — the app gets rejected regardless of code quality. Always provide clear reviewer instructions and test credentials.

Privacy and permissions issues

Requesting permissions (camera, location, contacts) without a clear in-app reason, or missing App Tracking Transparency prompts on iOS, are frequent rejection causes as both platforms have tightened privacy requirements significantly.

Our pre-submission checklist

Before every submission, we verify metadata accuracy, test the full flow with a fresh account, confirm all requested permissions have clear justifications, and review the latest platform guidelines since they change often.

app store submission app rejection iOS app review Play Store guidelines
R
Rohan Mehta
Written at Coding Warriors
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