How We Cut Page Load Time by 60% for an E-Commerce Client
A growing online retailer came to us with a store that was losing customers to slow load times. Here's how we diagnosed and fixed it.
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Global software & digital marketing — working across all time zones.
A long-standing client operated a business-critical application built on vanilla PHP over a decade, with no framework, minimal structure, and years of accumulated workarounds making changes increasingly risky.
A complete rewrite would have meant months without shipping new features, and a high risk of missing subtle business logic buried in the old code that nobody fully remembered. We chose an incremental migration strategy instead.
We built the new Laravel application alongside the legacy system, routing traffic module by module as each piece was rebuilt and verified, rather than attempting a single cutover. This let the business keep operating normally throughout the migration.
Database schema changes were made additive wherever possible, avoiding breaking changes that both old and new systems needed to read during the transition period, which kept both systems functional simultaneously.
The full migration completed over several months with zero unplanned downtime, and the client's team could immediately build new features faster on the modern Laravel codebase, work that had previously taken significantly longer on the legacy system.
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